BEGIN your Ayurvedic Journey with us

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UNLOCK THE KEY TO YOUR WELLNESS

Discover your dosha and explore your unique self

VATA

Air & Ether

PITTA

Fire & Water

KAPHA

Earth & Water

UNLOCK THE KEY TO YOUR WELLNESS

Discover your dosha and explore your unique self

THE BEST OF BOTH WORLDS

The Best of Both Worlds

PAIRING OF AYURVEDIC HERBS FROM THE EAST WITH ACTIVE INGREDIENTS FROM THE WEST

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AGE-DEFYING COLLECTION

Age-Defying Collection

Embrace Youthful Vitality

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  • Time tested Ayurvedic wisdom

    Time tested Ayurvedic wisdom

  • Clean & Cruelty Free

    Clean & Cruelty Free

  • Female Founded

    Female Founded

  • Natural & Plant powered

    Natural & Plant powered

  • Herbal Formulations

    Herbal Formulations

  • Sustainable

    Sustainable

  • allure
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  • Forbes
  • Grazia
  • Vogue
  • The new york times
  • Cosmopolitan
  • Glamour
  • GQ
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  • Huffpost
  • Byrdie

AAVRANI as seen in POPSUGAR

Celebrate our roots and own our most natural beauty - not through the lens of outdated beauty standards

PUREARTH as seen in BYRDIE

12 Ayurvedic-based beauty brands that deserve a spot on your shelf

SHANKARA as seen in COSMOPOLITAN

A few spritzes of this mist will refresh and rejuvenate your skin in an instant. It has a long-lasting aroma that also helps relieve stress and anxiety

TAILA as seen in FORBES

At-home skincare tips and recipes from Hollywood's leading facialist

PUREARTH as seen in ELLE

Kavita Khosa, founder of Purearth sets a new standard for luxurious, ethical beauty practices

AAVRANI as seen in VOGUE

Real beauty doesn't come in a jar, real beauty is both an inside and an outside job

Customer Stories & Love

from 2038 reviews

MUST-HAVE SUMMER PRODUCT

I spritz this heavenly mist all day every day. My skin loves this product and has never looked better, I've noticed fewer breakouts and lasting hydration!

Lane
08/15/2022
TAILA - VAYU ILLUMINATING TONING MIST
Amazing Product

I started with 15ml bottle... now I have ordered 30ml. This serum is beyond amazing. WoW after one week using twice a day I can already see great results

Mamta S.
12/30/2022
PUREARTH - CASSIA VIT C + HA BRIGHTENING SERUM
Best mask ever!

I love this mask! Smells great and leaves my face feeling amazing. My face is brighter, more even toned and so hydrated! Will be using this mask religiously to keep the amazing results.

Sapna M.
06/07/2023
AAVRANI - GLOW ACTIVATING EXFOLIATOR

I am just emailing to let you know how much I love and appreciate your kapha cleansing bar. I have had acne hormonal skin for a good 15 years and I have finally found the wash that agrees with my skin and keeps it balanced. Thanks for your Divine product.

Sophie Doherty
RASASARA SKINFOOD - KAPHA FACE CLEANSING BAR
My Favourite

I am using this for a month and ordering the second time. It provides intense hydration to my skin, but it also gives a healthy glow that lasts all-day

Priya Tyagi
05/20/2023
SHANKARA - GHEE SUTRA FACE EMULSION
REVOLUTIONARY PRODUCT

Foaming cleansers are too harsh for my sensitive skin so I've been on the search for the perfect oil cleanser and I finally found it. This product is unlike any I've ever tried, not only does it easily remove my makeup without leaving an oily film behind but it's actually enjoyable to use. I love the smell and lightweight texture. I recommend this cleanser to everyone!

Grace
05/14/2021
TAILA - MUKHA BOTANICAL CLEANSER
My favourite hair product!

After years of fighting hair loss and trying all possible products, I finally found this miracle. Not only it stops hair fall, it also balances scalp and boosts hair growth. Another thing I love about this hair tonic, is that it is not greasy at all, so I apply it on freshly washed hair while pores are open to absorb the goodness.

Aysel Musayeva
04/26/2022
SAANTE - CROWNING GLORY HAIR TONIC
Smells Divine

Smells like mud after rain (which I love) & contains honey & clay which leaves my skin feeling super soft post wash.

Snehal K.
02/16/2022
PUREARTH - MITTI RAW HONEY FACE MASQUE
Love!!

Prevents new breakouts I can’t believe I waited so long to try this serum! I’ve fallen in love with it, and it’s become a core part of my night routine. A few drops go a long way, and I use it after cleansing. After just a few weeks, I’ve noticed significantly less new breakouts. Really happy with the results, highly recommend trying it out.

Sarah C.
08/15/2023
AAVRANI - BALANCE RESTORING SERUM
My Skin texture has Improved

I have been using it for 2 weeks now and noticed that my skin texture has improved.

Huma Bist
08/14/2023
SHANKARA - KUMKUMADI OIL
MY GO-TO MASK!

I have so many face masks in my skincare cabinet but this is the one I always reach for, my skin craves it and the results after every use are astonishing.

Alexis
01/19/2023
TAILA - NAVA JUNGOL DETOXIFYING JUNGLE MASK
Perfection

I love this eye rejuvenating elixir! I Have tried several eye creams before and this is the only one that I've stuck to. I am really seeing a big difference. The consistency is perfect-- not too thick or too thin. It feels like I'm really taking care of my under eyes. I used to have dry under eyes and eyelids. Since switching to this potion, Read more about review stating PerfectionI haven't seen any dry skin around my eyes!

Shelby W.
03/15/2023
AAVRANI - EYE REJUVENATING ELIXIR
The super buttery texture

Love this cream so luxurious

Bindiya B.
05/27/2022
PUREARTH - ROSE & SEABUCK REPLENISHING FACE CREAM
Highly recommend!

It calms any redness or irritation I have.

Ruchi sharma
08/19/2023
SHANKARA - ROSE FACIAL MIST

Wonderful product 🥰🥰🥰just love it..

NANDINI KEWALRAMANI
05/14/2023
SHANKARA - ANTI AGE SERUM
The Inara glow

I'm loving my new Inara face elixir. My face has a lovely glow that covid and the heat had stripped away!!! Highly recommend

Jennifer Leslie
07/20/2022
SAANTE - INARA FACE ELIXIR
  • Is Rosemary Oil Good For Face

    Is Rosemary Oil Good For Face

    Rosemary, a fragrant herb used in kitchens across the Middle East, holds a hidden beauty secret! Rosemary oil, extracted from the leaves, offers a treasure trove of benefits for radiant,...

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