AAVRANI wants you to own your natural beauty and culture. As a kid, founder Rooshy Roy was ashamed into dissociating from her Indian roots, shifting towards American beauty standards. But as she grew up, Rooshy returned to the Ayurvedic beauty rituals she was raised on: using egg whites for hair elixirs and raw honey for skin care.

All this led to AAVRANI: born to embrace the duality of identity and beauty by uniting clinically-proven results with ancient cultural beauty practices to cultivate self-love.